84 Lumber‘s short film teased during tonight’s Super Bowl told a strong, heartfelt story. While most Super Bowl commercials seem to compete for the funniest ad, 84 Lumber gave us an ad for their dramatic short film. This commercial didn’t market a product and instead spoke to our humanity.Only the first 90 seconds aired during the game, however, the full entire story was made available to view online. Business Insider spoke with the Chief Creative Officer of Brunner, 84 Lumber’s ad agency, Rob Schapiro to get the full story behind the film (read the article at Business Insider).
